I’ve been doing this for a while. And I’ve got a few things to show for it.
Creative direction. Production. All the complicated bits in between. I’ve spent a career figuring those out. And occasionally making them look easy.
Ten of many.
A few things I’ve made, led, shaped, broken, fixed and occasionally lost sleep over.
Booking.com · 2026 · Creative Lead, via Superside · Made with AI
30-Year Evolution Show Opener
Three decades of Booking.com, in the time it takes to sit down.
Wrote the script, directed the voiceover and led the team through AI production and post.
TomTom · 2026 · Creative Lead, via Superside · Made with AI
Less Phone. More Tom.
No camera, no crew. A phone buzzes, a driver flinches, the tape rewinds and Tom keeps it calm.
Took the client’s concept through AI production, the edit and the finish, and led the team.
Booking.com · 2026 · Creative Lead, via Superside
Day in the Life
Engineers film their own day. A teammate narrates. Nobody deploys on a Friday.
Shaped the creative, led the team and oversaw the work through production and post.
Google · 2025 · Creative Lead, via Superside
Production Creative Works
Google’s production team, explained in stacked pixel windows.
Shaped the concept and script with the scriptwriter, led the team and guided the sound design.
Paramount Africa · 2022 · On-Air Producer
Boobtober
A short history of boobs, for breast cancer awareness. It took Gold.
Commissioned it, then steered it with the agency from brief to air.
Comedy Central · 2023 · On-Air Manager
The C-Word
A Christmas promo about the one word nobody’s allowed to say.
Commissioned it with the agency, helped write it and steered it through to air.
BET Africa · 2023 · On-Air Manager
Africa Day
The people who shaped a continent, illustrated. Real recognize real.
Helped write and shape it, and reviewed the edits.
MTV Base · 2024 · On-Air Producer
Big Base Beats
Show packaging for a beats slot. Featuring a floating head.
Produced it with Fairchild Creative, with a hand in every stage from brief to final cut.
MTV Base · 2024 · On-Air Producer
Monster Charts
A countdown show that needed a monster. So we made one.
Another one with Fairchild Creative. Produced it, and had a hand in every stage.
Paramount Africa · 2024 · On-Air Manager
That’s a Wrap!
Ten years at MTV, closed in one cut.
Made it myself, on the way out of MTV.
Before you ask
Comfortable with AI?
Daily. Two of the films above were made entirely with AI. Machines make the rough cut; we make the final one. They’re getting ideas, though. We’re keeping an eye on them.
Can you do scale?
My team ships a hundred-plus assets a campaign. Every format, a lot of languages.
And taste?
Twelve years in, ten of them making MTV look like MTV. A shelf of Promax Golds.
Where are you?